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Strategy

Four questions. Ten short answers. Then Goals & Targets unlock.

The short version

Strategy answers four questions: Where do you play? How do you win? What do you say no to? What could stop you?

There are ten short answers under those four. Lock the set when it is honest — not when it is perfect.

When strategy is locked, Goals & Targets unlock. Reviews and Action Plans still wait on North Star and this quarter.

The stack

What unlocks

  1. 01Define strategyLock the four questions. Goals & Targets then open.
  2. 02Lock North Star goalsExactly three qualitative annual outcomes.
  3. 03Set North Star targetsThree to five numbers on each annual goal.
  4. 04Lock this quarter's goalsExactly three qualitative 90-day outcomes.
  5. 05Set this quarter's targetsReviews and Action Plans open after this.

Check your understanding

Check your understanding

  1. 01How many strategy answers do you lock?

  2. 02What unlocks right after you lock strategy?